Veryan Skinner
Head of Strategic Marketing & Communications
Veryan is a senior marketing, brand, and communications leader with over 25 years’ experience across global corporations, entrepreneurial start-ups, and SMEs. As Head of Strategic Marketing & Communications at FOLK2FOLK, she leads marketing and brand strategy, helps drive business growth through creative and commercial initiatives, and provides strategic communications counsel to the Managing Director and Senior Management Team, while also helping shape broader business strategy.
Since joining FOLK2FOLK in 2015, Veryan has built and evolved the company’s brand and communications platform, championing a customer-first approach, spearheading internal culture and values initiatives, and helping to drive the business’s expansion into a nationally recognised lender. Known for her creativity in both strategic thinking and execution, and her proactive, collaborative leadership style, she leads marketing, reputation management, customer and stakeholder engagement, and brand-led business development.
Her career spans London, Singapore, and Australia, with impactful roles at organisations including Westpac Banking Corporation and MCI WorldCom (now Verizon), where she led communications and marketing through major projects, mergers, restructures, and brand transformations.
Veryan holds an Advanced Certificate in Marketing from the Chartered Institute of Marketing, a Mini MBA in Marketing, and a Mini MBA in Brand Management. She combines strategic thinking with a hands-on, commercial approach to building brands and businesses, believing that authenticity, creativity, and genuine relationships are key to business success.
